THE EVENTS

The Visual Web Convention brings together 4 conferences all addressing the next-gen Web across virtual worlds, MMOs, casual games, web 2.0 & casual MMOs. You can book day passes or access-all-areas AAA VIP passes AND individual event passes on this site.

CONVENTION SCHEDULE AT-A-GLANCE

• Registration opens from 9.45am both days
• The convention opens at 9.45am and closes at 5.30pm both days
• The free-to-access small expo and extra sessions are only available to conference delegates on the day of their pass.
• You must have a minimum of a conference pass valid for the day to enter the Convention.
• All conferences start at 10.30am sharp and close at 5pm
• The Legal Clinic is just £39 + vat and has limited availability.
• The Clinic, IP Pitching and Future Technologies Panel Sessions must be booked in advance to guarantee your place.
• All sessions are on a first-come, first-served basis.

9th July

• Academic Meets Industry Summit
• Monetise Web 2.0 & Social Networks Conference
• Additional sessions, including:
• IP Pitching
• Future Games Technologies Panel

10th July

• Apply Serious Games Conference
• Apply Virtual Worlds & MMOs Conference
• Small expo and extra sessions, including:
• Virtual Worlds & Serious Games Legal Clinic
• Industry Consultations

There are additional FREE sessions to delegate pass-holders with passes valid on the day.

CONFERENCE SCHEDULE AT-A-GLANCE

	Wednesday 9th July		Thursday 10th July
09.45 - 10.30	ACADEMIC MEETS INDUSTRY SUMMIT Just £69 + vat with a South East Media code: SEMN	MONETISE WEB 2.0 & SOCIAL NETWORKS CONFERENCE Just £499* + vat	APPLY SERIOUS GAMES CONFERENCE Just £499* + vat	APPLY VIRTUAL WORLDS & MMOs CONFERENCE Just £499* + vat	ADDITIONAL SESSIONS FREE TO DELEGATES ON THE DAY unless priced here
9.35 - 10.30	Registration
10.30 - 11.30	Opening Keynotes: Paul Hollins, JISC/CETIS John Nordlinger, Microsoft Research	Opening Keynotes: Eric Winbolt, Head of Digital, EMI Records Andreas Boerner, Co-Founder, Bandstand	Chair Welcome & Opening Address Professor Richard Bartle, University of Essex Keynote Lord David Puttnam of Queensgate - In his role heading the Climate Change Bill, Lord Puttnam will address how serious games, across platforms that include virtual worlds, and convergence of media, platforms and education can meet the understanding and educational needs of climate change.
11.30 - 12.00	Networking Break
12.00 -13.00	Session 1: The Talent Crunch: Maximising Quality & Retaining Talent in Games & Related Industries Discussion chaired by Paul Hollins Panel members include: John Nordlinger, Microsoft Research Matthew Jeffery, Electronic Arts Sanjay Mistry, Electronic Arts Paul Durrant, Abertay University	Session 1: Reaching the 500 million social networkers. Developing Monetising Games for Facebook, Bebo & Google Speakers include: Matt Spall, Morpheme Games Studios (Eidos) Sebastien de Halleux, Playfish Toby Beresford, Nudge	Session 1: Policy, Engagement, & Action - casual serious games, virtual worlds, Visual Web and ARGs. What is the roadmap ahead? Chaired by Margaret Robertson Speakers include: Dan Hon, Six to Start Gobion Rowlands, Red Redemption Cultural, policy needs and current affairs are looking for new avenues to bring meaning and awareness to their messages and engage (and educate) their audiences - taking a leaf from the books of games and learning providers. Learning providers are looking to the media and the entertainment sectors to discover the elusive art of 'digital engagement' and story-telling. What is the roadmap ahead?	Session 1: Brands, Broadcasting & Advertising Keynote: Claus Nehmzow, Method & Dr Peter Mill, Cigna – The development of a virtual health care community for CIGNA, a leading health service company. What is the business driver behind Cigna's/vielife's new virtual health coaching program? What were the brand considerations that drove the user experience design in Second Life? Followed by Discussion Chaired by Sean Dromgoole, Some Research Panel includes: Claus Nehmzow, Method Rob Davis, Solaris Media - Broadcasters' adoption of virtual worlds and games - with reference to clients: UKTV & BBC Justin Bovington, Rivers Run Red - brand agency view of adoption of immersive spaces		Industry Consultation – Defence & Home Security. Defence section chaired by Martin Mackain Bremner Defence Academy UK. Homeland Security section chaired by Professor Alan Hatcher, Homeland Security Group. Panel includes David Swift; Mark Osborne, NCALT; Lt Tony Marden, Maritime Warfare School & Chris Brannigan, Caspian Learning Key topics: • Security • Learning • Using virtual Worlds • Cots engines
13.00 - 14.00	Lunch Break & Town Halls where Detailed		MAIN AUDITORIUM TOWN HALL: 1.30 - 1.45 Gilbert Reveillon, IntraVerse Awards Overview
14.00- 15.30	1.30 - 4.30 South East Media Network (SEMN) Intellectual Property Pitching Session including refreshment break Introduced by Gina Fegan, CEO South East Media Network Looking for development partners to commercialise your latest product? Want to be in the know about the latest business propositions from digital content and technology companies? This pitching session will introduce innovative products and services from technology and content businesses, or university research departments, who are seeking partners. This is a unique opportunity to find out about key emerging technologies and the companies behind them, and to consider whether the technologies or content propositions pitched have relevance to the development of your business. Approximately 10 companies will showcase their latest technology inviting interest from the audience: this with a view to establishing essential contacts to support the subsequent commercialisation of their intellectual property. Be an audience member at this event or pitch your own latest innovation to accelerate the commercialisation of your IP.	Session 2: Key Issues for Monetisation. Tracking, Engagement & Brands Speakers include: Jason Ryan, iCrossing Jo Roach, Channel 4 Tom Nixon, NixonMcInnes Ivan Pope, Snipperoo	Session 2: The Learning Revolution. Chaired by Donald Clark Speakers include: Kevin McNulty, Coole Immersive Kevin Corti, PIXELearning Paul Miller, School of Everything John Nordliner, Program Manager, Microsoft Research joins the speakers on the panel. What direction is learning taking? What do ALL learning suppliers, consumers and fund-holders need to know about immersion, engagement & web 2.0? The mashup HAS truly arrived and its presence is even being felt behind the firewall!	Session 2: Convergence, Community-Building & Monetisation: from MMOs to Social MMOs Chaired by Oliver Welsh, GI.biz Speakers include: Thomas Bidaux, Avaloop Dr Mirko Caspar, CMO Metaversum Thor Gunnarsson, CCP Games	Virtual Worlds & Serious Games LEGAL CLINIC lead by Frank Jennings, Associate Solicitor, DMH Stallard - £39 + vat • Duty of care • Infringement of IPRs • Defamation and criminal liability (theft of virtual items) • General Overview of IPR, copyright and the recent Nova Games Case • Software development contracts • Licensing
15.30 - 16.00	Networking Break
16.00 - 17.00	4.30 - 5.30 Future Technologies Panel Session Chaired by Gina Fegan, CEO South East Media Network Presentations and debate between leading university representatives and games companies on meeting the need for the future needs of the games industry from technology R&D. We will also discuss how best to support industry innovation and commercialisation.	Session 3: Mobile & x-platform Social Networks Chaired by David MacQueen, Strategy Dynamics Speakers include: Scott Weiss, Human Factors International Tom Gordon, Alien Pants Paul Golding	Session 3: Industry Consultation – Healthcare Key topics: Using virtual worlds for engaging patient groups Does improved realism improve decision-making? Induction of students in a risk-free medical environment Modeling service delivery Health and pain management with games (e.g. reMission) Speakers & panel includes: Claus Nehmzow, MD, Method Dave Taylor, Senior Researcher in Second Life, Imperial College James Kinross, Surgeon, Imperial College Dr Pamela M Kato, University Medical Centre, Netherlands & Founding President & CEO of HopeLab	Session 3: What's the future for the Visual Web & Virtual Worlds? Platform roadmap, valuation roadmap? Which virtual world platforms will win the clash of the giants? Panel Discussion with speakers of the day Plus: Bernard Horan, Sun Microsystems - the Wonderland platform Ian Hughes, IBM	Roadmap for Use of Virtual Worlds & Serious Games in Corporations Keynote: Justin Bovington, Rivers Run Red Panel includes: Kevin McNulty, Coole Immersive - Leading developer of serious games for rigs Justin Bovington, Rivers Run Red - On Immersive work spaces Dick Davies, Ambient Performance
17.30	Convention closes

 
* Pre-booked online only. Payment on the door is higher. Where the fee of £499 + vat is cited the on door fee is £699 + vat per conference without exception. 'Usual fee' is £699 + vat on the door and £499 + vat pre-booked online.

Programme subject to change. The organisers reserve the right to make changes to the conference programme at any time.